Ultimate Guide to Shopify Store Credit: Tips and Benefits

Richard Ball
Jan 11, 2024
5 min read

Shopify store credit is essential for online retailers looking to improve customer satisfaction and retention.This feature provides a smooth shopping experience for both the seller and customer, permitting them to issue credits that can be applied toward future orders.By understanding these intricacies surrounding Shopify store credit, digital marketers and online suppliers alike can enhance their customers' overall shopping experience while driving business growth.

Enhance your customer's shopping experience with Shopify store credit

What Is Shopify Store Credit?

Store credit is an alternative to traditional cash refunds that many retailers offer their customers. As store credit can only be used at the same store, it helps keep funds within the business even when products are returned. With Shopify, businesses can explore creative ways to offer store credit that can set them apart from competitors. By utilizing Shopify's tools, businesses can provide customers with an exceptional shopping experience that fosters brand loyalty and encourages repeat business. Issue gift cards directly from your Shopify admin, and browse a selection of Shopify apps that allow you to issue and redeem store credit at the checkout desk.

Innovative Ways to Offer Store Credit in Your Shopify Store

  • Create custom gift cards: Design personalized gift cards for your customers using unique designs or branding elements. This not only adds an element of exclusivity but also strengthens brand recall.
  • Loyalty programs: Integrate loyalty programs into your online store by offering rewards points as store credits. Encourage repeat purchases by allowing customers to accumulate points and use them for future transactions.
  • Birthday bonuses: Surprise your loyal customers with bonus credits on their birthdays, making them feel valued while encouraging additional spending on special occasions.
  • Social media promotions: Run social media campaigns where participants earn small amounts of store credit for engaging with posts or sharing content related to your brand.

Tips for Offering Effective Store Credits in Your Shopify Business

As a Shopify store owner, it's essential to provide excellent customer service and find ways to build customer loyalty. Here are some of the best practices for creating and implementing store credit policies:

  1. Evaluate customer preferences: Understand what types of incentives resonate most with your target audience before implementing any new program or promotion involving store credit.
  2. Monitor performance: Keep track of how your store credit initiatives are performing and adjust strategies accordingly to maximize their effectiveness.
  3. Maintain transparency: Clearly communicate the terms and conditions associated with store credits, including any expiration dates or restrictions on usage.

Incorporating Shopify store credit into your eCommerce business can improve customer satisfaction and boost sales by encouraging repeat purchases.Businesses can utilize Shopify Store Credit to grant customers discounts and incentives.By understanding the differences between Shopify Store Credit, Discount Codes, and Gift Cards, merchants can make informed decisions on how best to use these tools to maximize sales.

Key Takeaway: Shopify Store Credit is a value that retailers offer customers instead of cash refunds, which can be issued as gift cards or loyalty programs. By creating custom gift cards, integrating loyalty programs, and offering birthday bonuses and social media promotions, businesses can encourage repeat purchases while building brand recall. Evaluating customer preferences, monitoring performance, and maintaining transparency is important when implementing store credit initiatives in your Shopify business.

What Is the Difference Between Shopify Store Credit, Discount Codes, and Gift Cards?

Understanding the differences between store credit, discount codes, and gift cards is essential for managing your Shopify store.Each option has its own set of advantages and disadvantages that can impact customer satisfaction and overall business operations.To help you make an informed decision, we will explore the advantages and disadvantages of each method in detail.

Store Credit

Store credit, as mentioned earlier, allows customers to hold a balance within their account that they can use towards future purchases.This method encourages customers to return to your shop since they have already been given a value that can only be spent at your store.It also simplifies the refund process by eliminating the need for cash refunds or issuing new gift cards each time there's a return.

Discount Codes

Discount codes, on the other hand, provide customers with a percentage or fixed amount off their purchase but do not allow them to carry any remaining balance.For example, if a customer receives a $50 discount code but only spends $25 during their transaction, they cannot return later and use the remaining $25 credit.While discount codes are easy to create in your Shopify account, they may not be ideal for retaining loyal customers who expect more flexibility when using credits.

Gift Cards

Gift cards, similar to store credit apps like Rise.ai, allow users to track balances without linking them to their account.Customers can use the balance on their gift card for multiple transactions until it's depleted.Customers must remember their gift card details and numbers, potentially resulting in lost or misplaced cards.

Key Takeaway: This section explains the differences between Shopify store credit, discount codes, and gift cards. Store credit encourages customers to return to your shop and simplifies the refund process, while discount codes do not allow for any remaining balance and may not be ideal for retaining loyal customers. Gift cards allow users to track balances without linking them to their accounts but could lead to lost or misplaced cards. It's important to consider accounting implications when choosing between these methods in your Shopify store.

How to Issue Store Credit for Returns in Shopify

This section will discuss the step-by-step process of issuing store credit for returns in your Shopify admin.This is an efficient way to manage refunds and keep customers satisfied while ensuring that their refund value remains within your business.

Step 1: Access Your Orders Page

To begin, log into your Shopify admin account. Click "Orders" in the left-hand menu from the Shopify admin to access the Orders page.

Step 2: Locate the Returned Order

On the Orders page, locate the order for which you wish to issue a store credit. You can search for orders using various filters such as date range or customer name. Click on the order number once you have found it.

Step 3: Initiate Refund Process with Store Credit Option

Select ' More Actions ' at the upper right corner of your screen to start a refund with store credit. From there, select 'Refund with store credit'.This will initiate a new refund process where you can choose how much store credit should be issued based on product price and shipping costs (if applicable).

Step 4: Complete the Refund Process and Notify Customer

After selecting the appropriate refund amounts, click on 'Refund' at the bottom of the page.This will generate a new transaction in your Shopify admin that shows how much store credit was issued.You should also notify your customer about their newly issued store credit via email or any other preferred communication method.With store credit, you can easily issue refunds to customers who return items. Now, let's explore how to create an application credit in Shopify so that your customers can use it for future purchases.

Key Takeaway: By following these simple steps, learn how to issue store credit for returns in your Shopify admin. This will help you manage refunds efficiently and keep customers satisfied while ensuring that their refund value remains within your business. Don't forget to monitor customer satisfaction levels as part of managing an efficient eCommerce business.

How to issue Shopify store credit

Create an Application Credit in Shopify

This is a great way for merchants to issue credits and encourage customers to explore new apps and features within the platform.

Understanding Application Credits

An Application Credit resource allows you to issue credits directly to your merchant's account, which they can use for purchasing apps on the Shopify App Store.By creating application credits, you provide incentives for customers who have had issues with their orders or as a reward for loyal clients.

Steps to Create an Application Credit

  1. Login: Sign in to your Shopify admin dashboard.
  2. Navigate: Go to Orders and select the order associated with the returned item(s).
  3. Create credit: Click on 'More Actions' followed by 'Refund with store credit'. You'll need to enter details such as refund amount, reason (optional), and whether it should apply automatically or manually.
  4. Review & confirm: Review all information before confirming the creation of application credit.

Tracking Your Issued Credits

To keep track of issued application credits, go back into your admin dashboard under Billing > Transaction History > Filter by "Credits".Here, you'll find detailed information about each issued credit, including its status (active/inactive), along with any related transactions, such as refunds or adjustments made using these funds.It's essential that digital marketers stay organized when managing multiple accounts; tracking these credits will help ensure accurate reporting and avoid potential errors.

Best Practices for Issuing Application Credits

  • Transparency: Be clear with your customers about the purpose of application credits, how they can be used, and any limitations or restrictions that may apply.
  • Fairness: Ensure that you issue credits in a fair manner to all eligible customers, avoiding favoritism or discrimination.
  • Promotion: Use marketing strategies such as email campaigns or social media posts to inform your audience about available application credits and encourage them to take advantage of these offers.

Implementing application credits into your Shopify store can serve as a dual-purpose tool for managing refunds and enhancing customer loyalty.By utilizing a store credit system, customers can enjoy greater flexibility when making online purchases.Incorporating a credit balance system within your Shopify store offers several advantages.Firstly, it provides customers with an alternative refund option that can help reduce the impact of returns on your cash flow.Secondly, it encourages customers to make future purchases by incentivizing them to return to your store.To implement store credit in your Shopify store, customers can simply provide their email addresses when making a purchase.This will allow any refunds to be credited directly to their account, which they can then use towards future online sales.Overall, incorporating store credit into your Shopify store can be a valuable tool for managing refunds while also promoting customer loyalty and improving cash flow.

Key Takeaway: This section explains how to create application credits in Shopify, which can be used for purchasing apps on the platform. It is a great way to incentivize customers and promote loyalty while managing refunds effectively. Best practices include being transparent with customers, issuing credits fairly, and promoting them through marketing strategies such as email campaigns or social media posts.

Benefits of Using Store Credit in Shopify

As a business owner, incorporating an online store credit feature into your Shopify store can bring forth several advantages.It can aid you in managing refunds and returns more efficiently while simultaneously boosting customer satisfaction.Moreover, you can offer additional credits to customers, resulting in a more positive shopping experience.By comprehending these benefits, you can make informed decisions about implementing a credit feature as part of your eCommerce strategy.

Encourages Customer Loyalty

Offering store credit in lieu of a cash refund can incentivize shoppers to return and make additional purchases, thus boosting customer loyalty and fostering repeat business.This helps retain existing customers, fosters brand loyalty and encourages repeat business.

Streamlines Refund Process

Issuing store credits simplifies the refund process by eliminating the need for complex financial transactions or lengthy bank transfers.With just a few clicks, merchants can issue credits directly through their Shopify admin panel, making handling returns easy and maintaining accurate records.

Reduces Operational Costs

  • Fewer transaction fees: Since issuing store credit does not involve any third-party payment processors, there are no additional transaction fees involved when compared with traditional refunds.
  • No chargeback risks: Chargebacks occur when customers dispute charges on their card statements; however, since there is no actual monetary transfer involved with issuing a store credit, this risk is eliminated entirely.
  • Easier accounting: Managing refunds via store credits makes it easier for businesses to track expenses related to returns without complicating their financial reporting processes.

Key Takeaway: Using store credit in your Shopify store can benefit you in several ways. It encourages customer loyalty, streamlines the refund process, reduces operational costs and enhances customer experience. Additionally, customizable solutions are available through various apps offered by Shopify to manage refunds and returns effectively according to unique business needs.

Tips for Managing Store Credit in Shopify

To maintain user retention and encourage customer spending, managing store credit in your Shopify store effectively is crucial.This includes accurately tracking credits, issuing refunds, and leveraging apps to streamline the process.Furthermore, keeping an updated record of store credit can assist in managing refunds and returns and keeping track of shipping status for orders.

Track Store Credits Accurately

Maintaining an organized record of issued store credits helps you monitor their usage and avoid any discrepancies that may arise.You can use Shopify's Sales Reports feature to track sales made using store credit or gift cards.

Communicate with Customers Clearly

Ensure customers are well-informed about how they can redeem their store credit by providing clear instructions on your website or via email notifications when issuing the credit.This will help prevent confusion and improve overall customer satisfaction.

Utilize Apps for Enhanced Functionality

  • FreshCredit: The FreshCredit app allows you to issue non-expiring balance-based discounts directly tied to customers' accounts without needing physical gift cards or discount codes.
  • Rise.ai: With the help of the Rise.ai app, you can create a comprehensive store credit system, including automated rewards and personalized promotions to boost customer loyalty.
  • Store Credit & Refund: The Store Credit & Refund app enables easy management of store credits by allowing customers to view their balance in the account section and redeem it during checkout.

Monitor Store Credit Usage Regularly

Analyze your store's data regularly to identify trends in store credit usage, such as popular products purchased with credits or specific time periods when redemptions are more frequent.This information can help you optimize marketing strategies and improve overall business performance.Administering store credit in Shopify can be a challenging process, yet with the proper advice and instruction, it doesn't have to be so complicated.Addressing any difficulties that arise is a critical part of store management; let's explore how to handle this.

Key Takeaway: To effectively manage store credit in your Shopify store, it's important to track credits accurately, communicate with customers clearly, consider setting expiration dates for issued credits, and utilize apps like FreshCredit or Rise.ai. Regularly monitoring usage trends can also help optimize marketing strategies and improve overall business performance.

Tips for managing store credit on Shopify


Using Shopify store credit is an excellent way to offer customers discounts and rewards for their loyalty.With the right management, you can ensure your store credit system works smoothly without any issues.By understanding how to issue store credits, create application credits, and take advantage of the benefits of using them in Shopify, you can ensure that your business runs efficiently while providing a great customer experience.Take control of your eCommerce business with Rich Commerce's automated Shopify store credit solutions.Our enterprise-grade platform will help you streamline operations, optimize marketing strategies, and increase profits for maximum success.

Richard Ball
January 31, 2024
9 min read