Introducing Rich Returns Integration with Shop

Andrej Janev
December 11, 2024
5 min read

Managing returns has always been challenging for eCommerce brands, often leaving customers frustrated and merchants scrambling to keep up. With nearly 80% of customers expecting a seamless post-purchase experience, but only 1% feeling satisfied - there’s a massive opportunity to improve. That’s where Rich Returns and the Shop app integration comes in.

The Rich Returns Shop Mini is a game-changer for Shopify merchants. It enables the returns functionality directly within the Shop app, allowing customers to initiate returns or exchanges without leaving the app. With the Rich Returns Shop Mini, merchants can:

  • Offer returns directly through the Shop app, enhancing the customer experience.
  • Customize the return flow to match their brand and return policies.
  • Centralize return requests across Shopify’s web and mobile channels.

By combining the trusted functionality of Rich Returns with the mobile-first convenience of Shop app, merchants can now offer customers a faster, easier way to initiate returns right from their order page. This streamlined process fosters trust, improves customer satisfaction, and keeps shoppers returning, turning returns into an opportunity instead of a hurdle.

Transforming Returns with the Rich Returns Shop Mini

Before diving into the specifics, let’s start with some background:

Rich Returns has developed a Shop Mini -  a plugin for the Shop app that integrates Shopify’s return data directly into the Rich Returns platform. This functionality makes it easier than ever for merchants to manage returns across channels while offering their customers a seamless experience.

What are Shop Minis?

Shop Minis allow developers to build immersive experiences directly for the Shop app. Merchants can use Shop Minis to add features like livestream shopping, shoppable posts, size charts, and now, enhanced return management. Each Shop Mini is designed to boost customer engagement, and can be managed directly from each respective app.

Understanding the Shop App

The Shop app is Shopify’s mobile platform that allows shoppers to browse, purchase, and manage orders from their favorite brands. While many recognize the Shop app as a package tracking tool, it also serves as a marketplace where millions of shoppers discover and interact with merchants. Available on the Google Play Store and Apple App Store, the Shop app is a mobile-first, customer-friendly interface.

For merchants, the Shop app is an additional storefront that connects their brand with millions of active users. It’s a key channel for engaging customers and driving sales.

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How the Integration Works

This new feature connects Shopify’s customer return data directly with Rich Returns. Merchants can manage returns seamlessly through the Rich Returns portal, ensuring a unified post-purchase experience.

Here’s how it works:

Transforming Returns with the Rich Returns Shop Mini

  1. A ‘Start a Return’ call-to-action (CTA) appears within the Shop app on the order page, if that merchant is using Rich Returns.
  2. Customers can initiate a return request directly from their order in the Shop app.
  3. The return flow is fully customizable by merchants, based on settings configured in the Rich Returns admin panel.
  4. All return requests initiated via the Shop app are managed in the Rich Returns dashboard, just like any return made through the merchant’s online store.

This integration ensures that customers can request returns either via the web or the Shop app, creating a unified post-purchase experience.

Why This Integration Matters

The post-purchase experience is the last impression your brand leaves, and it plays a critical role in customer retention. If the process is cumbersome or unclear, shoppers are less likely to return to your store.

This integration solves key pain points by making returns:

Frictionless customer experience: A dedicated returns CTA in the Shop app simplifies the process for shoppers, ensuring they feel confident in making purchases knowing returns are hassle-free.

Efficient for merchants: By unifying returns management across web and mobile platforms, merchants can improve workflows, minimize errors, and focus on more high-value tasks.

Trust Building for Brands: A more polished, simple returns process fosters trust, making customers more likely to shop with you again

Additionally, Rich Returns integrates with leading logistics platforms like Shippo, ShipStation, and EasyPost, providing merchants with access to over 100 carriers worldwide. We are also pleased to announce our recent integrations with UPS, CanadaPost and AustralianPost.These integrations automate key parts of the logistics process, such as label generation and shipment tracking, further simplifying return and exchange workflows.

Check out our Updates section for the latest integrations and product updates

How to Enable the Rich Returns Shop Mini

Enabling the Rich Returns Shop Mini is easy and comes at no additional cost. Here’s how to activate it:

  1. Install Rich Returns: Ensure Rich Returns is installed on your Shopify store. If you haven’t yet, download it here.
  2. Activate the Shop Mini: Enable the Shop Channel in your Shopify for Shop Mini with Shop.
  3. Customize Your Return Flow: Use the Rich Returns admin panel to configure your return portal and settings for both web and mobile channels

Start Leveraging the Integration Today

The Rich Returns Shop Mini is available now for all merchants using Rich Returns. With the holiday shopping season fast approaching, there’s no better time to optimize your post-purchase experience.

Enable the Rich Returns Shop Mini today and discover how it can transform your return process, boosting conversions and building trust with your customers. Minimize friction in your return process and improve key customer engagement metrics.

Not yet a Customer? Try any plan free for 14 days to see how Rich Returns can help your business grow.

Andrej Janev
December 11, 2024
5 min read